I first heard about General Semantics through Murshid L. Lewis, also known as Sufi Ahmed Murad Chishti, who was the founder of my Sufi lineage and who is considered to have been the first American-born Sufi saint. Back in the 60's, he was commonly referred to as "Sufi Sam." I knew there was something very unique about the manner in which he was able to transmit meanings about rarefied spiritual teachings, and it turned out that the reason for this is that he was a personal student of General Semantics' creator Alfred Korzybski, who was the author of this book. I'm still a member of that Sufi Order yet have found that very few of the initiates take an interest in GS despite our founder's connection with it. I am one of those few, as I've always felt that spirituality and reason (as applied to meaning and communication) when properly conceived not only do not contradict each other, but are in fact, perfectly complementary. I don't read much of the materials any more, as I've found that most of what I'd read was in alignment with views and approaches I'd already come to on my own.